Amazon Introduces ‘Buy for Me’ AI Feature for Seamless Shopping Across Websites
Amazon tests ‘Buy for Me’ AI, allowing purchases from other websites directly within its app, enhancing the shopping experience without extra costs.
Amazon’s latest brainchild, ‘Buy for Me’, is shaking up the online shopping game—because who actually remembers to buy everything on their list? đź›’ This nifty AI feature lets you snag products from other websites without ever leaving the cozy confines of the Amazon app. Right now, it’s in the hands of a lucky few U.S. testers on both Android and iPhone, because good things come to those who wait (or get chosen).
Here’s the scoop: you’ll spot the ‘Shop brand sites directly’ banner, pick your heart’s desire, and hit ‘Buy for Me’. Amazon then plays middleman, handling the purchase with the finesse of a seasoned spy—encrypted details and all. You’ll get an email pat on the back (aka confirmation), and can track your order in the app under the shiny new ‘Buy for Me Orders tab’.
Curious how it works? Let’s break it down:
- First, hunt down that must-have item under ‘Shop brand sites directly’.
- Give it a tap and choose ‘Buy for Me’—like magic, but with more algorithms.
- Amazon throws you an estimated total, promising not to go over by more than $10 (because surprises are for birthdays, not checkout).
- Finalize the deal on the brand’s checkout page, and voilĂ !
A couple of heads-ups: promo codes need not apply, it’s one item at a time (no shopping sprees here), and Amazon’s return policy takes a coffee break on these orders. Behind the scenes, Amazon Nova and Anthropic’s Claude AI models are the wizards making it all happen, proving Amazon’s all in on AI to make shopping less of a chore.