Amazon Introduces ‘Buy for Me’: An AI Shopping Agent for Third-Party Purchases

Amazon tests ‘Buy for Me’, an AI feature that shops on third-party sites for users, all within the Amazon Shopping app.

Amazon’s latest experiment? A shopping assistant called ‘Buy for Me’ 🛒, and yeah, it’s as futuristic as it sounds. According to a recent blog post, this isn’t just another feature—it’s Amazon’s way of saying, ‘Can’t find it here? No problem, we’ll get it for you from somewhere else.’ Imagine wanting something so bad, and Amazon’s like, ‘I got you,’ scouring the web so you don’t have to leave the app. Talk about next-level convenience.

Now, Amazon isn’t the first to jump on the AI shopping assistant bandwagon (looking at you, OpenAI and Google). But here’s the kicker: ‘Buy for Me’ is powered by Amazon Nova AI and Anthropic’s Claude, making it smart enough to shop on your behalf across the internet. And don’t worry about your credit card details—everything’s encrypted, so even Amazon’s left in the dark about what you’re buying elsewhere. Sneaky, right?

But let’s not get too carried away. Handing over the reins to an AI means trusting it to get everything right—no pressure. While others make you type in payment details or use prepaid cards, Amazon’s like, ‘Just trust us.’ And if you need to return something? Back to the original store you go. It’s a bit of a gamble, but hey, convenience has its price.

As ‘Buy for Me’ starts its trial run with a lucky few, everyone’s eyes are glued to see if this is the future of shopping or just another tech experiment. Will we all soon be letting AI do our shopping? Only time will tell.