Amazon Introduces AI-Driven Shopping Feature ‘Interests’

Amazon unveils ‘Interests’, an AI-powered tool designed to personalize shopping experiences by matching products with users’ preferences and budget.

These days, AI’s everywhere—turning sci-fi dreams into your daily routine. And guess what? Amazon’s jumping on the bandwagon with something called ‘Interests’. It’s like having a personal shopper in your pocket, but without the awkward small talk. Just tell it what you’re into (and how much you’re willing to spend), and boom—it scours Amazon’s endless aisles to find exactly what you need.

Think of it as your shopping genie. Say, ‘Show me eco-friendly kitchen gadgets under $50’ or ‘What are the best running shoes for marathon training?’, and it gets you. No magic words required, just plain English. It’s all about making your life easier, one smart search at a time.

Right now, ‘Interests’ is playing hard to get—only a lucky few in the U.S. can access it through the Amazon app or mobile site. (Look under the ‘Me’ tab; fingers crossed you’re one of the chosen ones.) But don’t worry, Amazon’s rolling it out to everyone stateside soon. Because let’s face it, who doesn’t want a shopping experience that actually gets them?