Amazon Introduces AI-Enhanced Shopping Feature ‘Interests’

Amazon unveils ‘Interests’, an AI-powered tool designed to personalize shopping experiences by matching user prompts with products, launching in time for the Spring Sale.

These days, it feels like there’s a new AI breakthrough every time you blink. And guess what? Amazon isn’t sitting this one out. They’ve just rolled out ‘Interests’, a nifty little tool that’s all about making your shopping less of a chore and more of a breeze. Whether you’re hunting for ‘Brewing tools and gadgets for coffee lovers’ or ‘Natural makeup products for summer glow from top brands’, this AI gets you. It’s like having a personal shopper who actually listens (and doesn’t judge your coffee addiction).

Here’s how it works: you toss in your interests and budget, and the AI does the heavy lifting, digging through Amazon’s endless aisles to find deals, new stuff, or things back in stock that match your vibe. It’s their way of cutting through the clutter so you don’t have to.

Right now, ‘Interests’ is playing hard to get—only a lucky few in the U.S. can try it out via the Amazon app or mobile site. (Peek under the ‘Me’ tab to see if you’re one of the chosen ones.) But don’t worry, Amazon says they’re rolling it out to everyone stateside soon. Because let’s face it, we could all use a little help navigating the digital shopping jungle.