Apple CEO Praises DeepSeek for Efficiency-Driven Innovation

Apple CEO Tim Cook highlights DeepSeek’s AI models as a prime example of innovation that enhances efficiency during a recent earnings call.

So, Apple’s big boss Tim Cook recently sat down for the usual earnings call chat, and guess what? He couldn’t stop raving about how innovation—especially the kind that makes things run smoother—is Apple’s bread and butter. And yep, he name-dropped DeepSeek’s AI models, which got everyone’s ears perked up. Analysts were all over him, asking, ‘Hey Tim, what’s the deal with Apple’s AI game plan and how’s it affecting your bottom line?’ Cook, being the smooth operator he is, laid out Apple’s hybrid AI model approach. It’s like this: simple stuff gets handled right on your iPhone thanks to Apple’s own chips, while the brain-busting tasks get sent off to the cloud, with a little help from their AI model provider friends.

Now, here’s the kicker—Cook made it clear Apple isn’t just throwing cash at every shiny AI tech that comes along. They’re picky. Like, ‘only OpenAI gets to play in our sandbox’ picky. That’s why iPhone users can ask ChatGPT the tough questions via a private cloud setup. But here’s where it gets spicy: OpenAI’s been side-eyeing DeepSeek, accusing them of using their models for training (which might be a no-no). Despite the drama, Cook tipped his hat to DeepSeek’s wins.

And just when you thought the plot couldn’t thicken, Apple’s like, ‘Maybe we’ll let Google’s Gemini or Anthropic’s Claude join the party on iPhones someday.’ But DeepSeek? Cook played it coy—no promises there. Meanwhile, DeepSeek’s caught up in its own soap opera, with folks arguing over whether they’re playing fair with IP and if their model training is really as efficient as they claim. But hey, their prices? Definitely competitive.

Then came the million-dollar question from investors: ‘Is Apple Intelligence moving the needle on iPhone sales?’ Cook admitted sales dipped a tad from last year, but in places where Apple Intelligence features hit the scene, things were looking up. Not all smooth sailing, though—Apple had to hit pause on AI-generated news summaries after some ‘oops’ moments with accuracy. Because, you know, AI’s smart but not perfect.