Apple Enhances AI Features with Priority Notifications and EU Expansion

Apple introduces Priority Notifications and expands its Apple Intelligence suite to the EU, alongside updates for Image Playground and Mac.

Apple’s at it again, pushing the envelope with its Apple Intelligence suite. This time, they’re rolling out Priority Notifications—because let’s face it, who hasn’t felt overwhelmed by a flood of alerts? Designed to cut through the noise, this feature (part of the shiny new iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4) zeroes in on what’s urgent, so you can ignore the rest guilt-free.

And here’s some good news for our friends across the pond: Apple Intelligence is now up and running in the EU. Oh, and if you’re rocking an Apple Vision Pro headset in the U.S., you’re in luck too—English speakers, rejoice! Plus, the suite’s gone multilingual, adding a few more languages to its repertoire. Talk about making friends worldwide.

But wait, there’s more. Fancy turning your photo memories into mini-movies on your Mac? Now you can. And for the artists and note-takers among us, the Image Playground app’s new Sketch style is a game-changer. It’s all part of Apple’s slow-but-sure AI expansion, building on last year’s debut of Apple Intelligence.

EU Vision Pro users, prepare to be wowed by AI goodies like Writing Tools and Genmoji. It’s a big leap forward in Apple’s AI saga. And because emojis make everything better, there’s a fresh batch to play with. Plus, the Apple News+ Food recipe companion is here to save dinner, and child safety features and Apple Photos upgrades round out the package. Because who said tech can’t have a heart?