Apple Shifts Leadership to Enhance AI and Siri Capabilities

Apple is reorganizing its leadership to boost its AI and Siri development, with Kim Vorrath joining the AI team under John Giannandrea.

Apple’s shaking things up at the top to give its AI ambitions a serious boost—especially Siri, who could really use the help. Enter Kim Vorrath, a 36-year Apple stalwart who’s just been tapped as John Giannandrea’s right-hand woman in the AI and machine learning division. Fresh off her work on the Vision Pro software, Vorrath’s move is a clear signal: Apple’s all in on AI, even if it means putting the Vision Pro on the back burner for now.

Let’s be real—Apple’s AI game hasn’t exactly been setting the world on fire, especially compared to the likes of OpenAI’s ChatGPT or Google’s Gemini. Remember those flashy AI features announced at WWDC? Yeah, they’re trickling out slower than a ketchup bottle. A major Siri upgrade, which would let it actually understand what’s on your screen and do something about it, might not hit until iOS 18.4. And those AI-generated news summaries? They’re taking a breather after iOS 18.3 because, well, they weren’t exactly hitting the mark.

Vorrath’s jump to the AI team isn’t just a change of scenery—it’s a power move. With her roots in the original iPhone software group, she’s bringing some much-needed discipline to Apple’s AI efforts. According to Giannandrea’s memo, the team’s got its work cut out: rebuilding Siri from the ground up and beefing up Apple’s own AI models. So, if you’ve been waiting for Siri to stop acting like it’s 2011 all over again, help might finally be on the way.