Google Introduces AI-Powered Fashion Finder in Shopping Tab

Google has unveiled a new AI feature for its Shopping tab, enabling users to find clothing items by describing them in their own words. The feature, along with expanded AR beauty and virtual try-on tools, is now available to U.S. mobile users.

Google just dropped this cool new AI image feature in its Shopping tab, and honestly, it’s a game-changer for anyone who’s ever thought, ‘I want something like that, but I don’t know what it’s called.’ Dubbed ‘Vision Match,’ this tool lets U.S. mobile users describe their dream outfit in words, and boom—it serves up the closest matches you can actually buy. No more scrolling endlessly hoping to stumble upon ‘the one.’

Here’s how it works: type your clothing idea into the search bar, then hit up the ‘Can’t find it? Create it’ prompt or click ‘Create & Shop’ from the left panel. Vision Match isn’t exactly new—it’s been lurking in Labs since 2023, testing the waters. But now, it’s ready for its big debut, and it’s pretty much changing how we shop online.

And that’s not all. Google’s also amping up its AR beauty feature, because why try on one lipstick when you can layer five? U.S. users can now mix and match makeup from top brands in one go, making virtual try-ons less of a chore and more of a ‘let me see how wild I can go’ moment.

Google’s not stopping there. They’ve been weaving generative AI into the Shopping tab like it’s going out of style. Remember last year’s AI summaries on search results? Just the beginning. Now, you get the lowdown on products before you even think about clicking ‘add to cart.’ Smart shopping? More like genius.