Netflix Tests OpenAI-Powered Search Feature for Personalized Show Recommendations

Netflix is experimenting with a new search function powered by OpenAI, enabling users to find content based on mood or specific terms, currently available to select users in Australia and New Zealand.

Netflix isn’t just playing around—they’re seriously upping their game with a slick new search feature powered by OpenAI’s tech. It’s like having a movie-savvy friend who gets exactly what you’re in the mood for, even if you just type ‘feeling sad’ (we’ve all been there). Right now, lucky folks in Australia and New Zealand are giving it a whirl on their iPhones, searching way beyond the usual suspects like titles or genres. Thanks to some fancy generative AI, it understands you when you talk like a human, not a robot.

And let’s be real, Netflix has been using AI to stalk—er, study—our viewing habits for ages to suggest what to binge next. But this? This is next-level personalization. While it’s starting small (iOS only, down under), the rumor mill is churning about a U.S. debut and maybe even Android support. Funny enough, Netflix usually favors Android users with new features first, so who knows what they’re plotting this time?