Perplexity Introduces Sonar API for Enhanced AI Search Capabilities

Perplexity has unveiled Sonar, an API service designed to integrate its generative AI search tools into third-party applications, offering real-time information and citations.

Perplexity just dropped a game-changer: Sonar. This new API service is all about letting enterprises and devs weave its slick generative AI search magic into their own apps. Think of it as giving your software a brain boost, with answers that aren’t just smart—they’re backed by real-time internet data and sources you can actually trust. No more guessing games.

Now, here’s the kicker—Sonar isn’t a one-size-fits-all deal. You’ve got two flavors: the base model (plain ol’ Sonar) that’s all about speed and not breaking the bank, and Sonar Pro, the premium big brother that chews through complex queries like they’re nothing. Both let you pick and choose where your info comes from, so you’re not stuck with a one-track mind.

Zoom’s already on board, using Sonar to slap an AI assistant into its video calls that can spit out real-time, cited answers without missing a beat. It’s like having a genius buddy whispering in your ear, minus the awkwardness.

Price-wise, Perplexity’s playing to win. Sonar’s base version starts at just $5 per 1,000 searches (with some extra charges based on how much you’re throwing at it). Sonar Pro costs more, sure, but it’s packing serious heat for those tough questions. Perplexity’s betting this’ll make AI search tech something anyone can afford, not just the big players.

This isn’t just about expanding Perplexity’s empire beyond its app and website—it’s a smart money move too. Fresh off a $73.6 million funding round that’s pegged the company at around $520 million, Sonar could be the golden goose. It’s a bold step toward making AI search tools that don’t just sound smart but actually are, for everyone from startups to giants.