xAI’s Grok Introduces Memory Feature to Enhance Personalization

xAI has rolled out a ‘memory’ feature for its Grok chatbot, enabling it to remember past conversations and provide more personalized responses, similar to competitors like ChatGPT and Gemini.

Elon Musk’s xAI is shaking things up with a fresh twist for its Grok chatbot—memory. Yeah, you heard that right. Grok can now remember your past chats, making its advice and recommendations feel like it actually gets you. It’s catching up to the big players like ChatGPT and Google’s Gemini, but with that signature Musk flair.

Here’s the scoop straight from Grok’s X account: this memory feature isn’t just smart; it’s transparent. You can peek under the hood to see what Grok’s keeping in its brain and tweak it as you please. Rolling out in beta on Grok.com and mobile apps (sorry, EU and U.K. folks, red tape’s got you sidelined for now). Don’t like it? Flip the switch in settings or zap specific memories. And hey, they’re working on bringing this to the Grok experience on X soon—because who doesn’t love a good update?