AI Not a Top Priority for iPhone Buyers, Survey Finds

A survey by SellCell reveals that artificial intelligence is a minor factor in choosing a new smartphone. The study involved over 2,000 participants, showing that most iPhone users don’t prioritize AI features when making purchases. Popular AI functionalities include generative writing and notification management, but many users remain skeptical of AI’s value.

According to research conducted by SellCell, a website specializing in second-hand tech pricing, most smartphone users do not prioritize AI features when purchasing a new device. The study surveyed over 2,000 participants, with more than half using AI-enabled iPhone models.

The iPhone 15 Pro and iPhone 16 series are the only Apple smartphones that offer Apple Intelligence from the outset. Notable AI features include generative writing assistants and prioritization systems for notifications. However, most users reported little impact on their purchase decisions.

Samsung’s introduction of Galaxy AI on the Galaxy S24 has gained significant attention, especially with features like Circle to Search and Photo Assist in the Samsung Gallery. Despite these advancements, about 90% of users on both platforms are reluctant to pay for AI-centric services.

Overall, a substantial majority remains unconvinced about the current value of AI features, with 73% of Apple Intelligence users and 87% of Galaxy AI users expressing dissatisfaction. Users seek improvements in practical AI applications that enhance information management and daily task efficiency.