AI Not a Top Priority for iPhone Buyers, Survey Finds

A survey by SellCell reveals that artificial intelligence is a minor factor in choosing a new smartphone. The study involved over 2,000 participants, showing that most iPhone users don’t prioritize AI features when making purchases. Popular AI functionalities include generative writing and notification management, but many users remain skeptical of AI’s value.

Here’s something that might surprise you: according to SellCell (those folks who know their way around second-hand tech prices), most smartphone buyers couldn’t care less about AI features when picking up a new gadget. They asked over 2,000 people, and guess what? More than half were already using AI-enabled iPhones—talk about a plot twist!

Now, if you’re eyeing Apple’s latest, only the iPhone 15 Pro and the rumored iPhone 16 come with Apple Intelligence right out of the box. We’re talking about nifty tools like writing assistants that practically finish your sentences and systems that try to guess which notifications you’ll actually care about. But here’s the kicker: most folks said these features didn’t sway their decision one bit.

Over in Samsung land, the Galaxy S24’s Galaxy AI has been turning heads with tricks like Circle to Search and Photo Assist. Sounds cool, right? Yet, nearly 90% of users on both Apple and Samsung platforms are giving a hard pass to paying extra for AI services. It’s like throwing a party and no one shows up.

Bottom line? A whopping 73% of Apple Intelligence users and 87% of Galaxy AI fans aren’t impressed. What do they want? AI that actually makes life easier—think smarter ways to handle info and breeze through daily tasks. Until then, it seems AI’s just another guest at the table no one’s really talking to.