Cheetah Mobile Deploys 8,000 Shopping Mall Robots to Enhance Offline Retail Experience
Cheetah Mobile has deployed 8,000 AiM Robots in 962 shopping malls across China, enhancing the offline retail experience with AI-driven services.
Cheetah Mobile, a global leader in internet and AI innovation, has successfully deployed 8,000 AiM Robots in 962 shopping malls across 33 cities in China. These robots serve as interactive advertising platforms and information desks, boosting sales and introducing smart retail solutions for physical stores affected by COVID-19.
Equipped with AI, voice technology, full-perception facial recognition, an indoor navigation system, and a 27-inch touch screen, the AiM Robots can engage with customers, help them find discounts and new products, and provide store location information. The robots use AI to recommend relevant brands, stores, products, and coupons based on customer needs. They also offer services like customer consultation and parking assistance.
In Shenzhen’s Yifang Shopping Center, the AiM Robots have increased the daily average of 2.5 orders for each food and beverage shop. Restaurant coupons issued by the robots are mostly redeemed within half an hour, and other snack and drink coupons are also popular among shoppers. The robots aim to retain old customers and attract new ones through personalized interactions and games.
As shopping malls reopen in China, physical retailers face new challenges, including contactless services. Cheetah Mobile’s AiM Robots provide a solution by driving sales and increasing brand awareness with minimal human contact. The robots’ big data network tracks mask-wearing ratios, retail recovery rates, and popular brands in different cities, providing valuable data for shopping malls and merchants.
In Wuhan, within the first week post lockdown, daily foot traffic in shopping malls increased by 418%, jumping from 1,839 to 9,537 customers per day. The AiM Robots identified the top 20 activities and products Wuhan consumers wanted after the lockdown, with tasty food, bubble tea, and clothes occupying the top three positions.
As of July 2020, Cheetah Mobile’s AiM Robots have reached a daily average of 62.4 million customers, with each customer staying with the robot for 70 seconds. The robots have been adopted by more than 1,800 organizations and used in over 20 scenarios, including epidemic prevention and control, smart retail, and smart public transportation.