Instagram’s Upcoming AI Tools Promise to Revolutionize Video Editing

Instagram is gearing up to unveil groundbreaking AI tools next year, designed to allow users to alter almost any aspect of their videos effortlessly. Leveraging Meta’s Movie Gen AI model, this initiative aims to democratize video editing by enabling creators to enhance their content with simple text prompts.

Instagram has teased a generative AI feature set to launch next year, promising users the ability to transform nearly any element of their videos. This innovation, built on Meta’s Movie Gen AI model, was highlighted by Instagram chief Adam Mosseri in a recent announcement. The technology will equip creators with powerful tools to bring their visions to life without requiring extensive editing skills.

Mosseri showcased how the feature could modify videos using straightforward text prompts. Demonstrations included altering his outfit, modifying backgrounds, and even dramatically changing his appearance, such as transforming into a puppet. Other subtle edits were also demonstrated, like inserting new items into existing backgrounds or adding a gold chain without impacting the rest of the attire.

These early glimpses show impressively realistic integrations, with added elements maintaining consistency even as Mosseri moves. Although OpenAI’s Sora model initially showcased similar polish, its public release didn’t consistently meet expectations, so the true capability of Instagram’s AI will only be clear post-launch. Meta introduced the Movie Gen AI in October, claiming it preserves human identity and motion in edited videos. While platforms like Adobe’s Premiere Pro have begun utilizing similar technologies, Instagram is the first to adopt Meta’s model.