Instagram Unveils AI-Powered Video Editing Tools for 2024

Instagram plans to roll out generative AI video editing tools next year, enabling users to alter almost any aspect of their videos with simple text prompts.

Instagram’s about to drop a game-changer in 2024: a generative AI editing feature that’ll let you tweak just about anything in your videos. No kidding—Meta’s Movie Gen AI model is behind this magic, as Instagram boss Adam Mosseri spilled in a sneak peek. Imagine turning your creative daydreams into reality without sweating over complex editing software. And here’s the kicker: all it takes is a simple text command. Talk about speaking your vision into existence!

The teaser? It’s wild. Early AI models play dress-up with Mosseri, swapping his look from casual to a felt puppet (yes, really) or tossing in a gold chain like it’s no big deal. The backgrounds and outfits shift seamlessly, even when he’s moving fast—no glitches, just smooth transitions. But, fair warning, these clips are blink-and-you’ll-miss-it short. The full potential? Still under wraps.

Remember OpenAI’s Sora? Looked slick at first glance, but the real deal didn’t quite live up. So, fingers crossed Instagram’s tool bucks the trend. Meta introduced Movie Gen AI last October, boasting it keeps videos looking human—no uncanny valley here. It’s stepping into a ring with heavyweights like OpenAI and Adobe’s Firefly Video, already flexing in Premiere Pro. When’s Movie Gen hitting the scene? No date yet, but Instagram’s first in line to harness its text-to-video prowess.