Generative AI Revolutionizes Instagram Video Editing

Instagram to introduce a generative AI tool in 2025, allowing users to edit videos via text prompts.

Editing Instagram videos is set to become as straightforward as typing a text prompt, thanks to a new generative AI tool expected to be released by 2025, as announced by CEO Adam Mosseri. This upcoming tool, leveraging Meta’s Movie Gen model, will empower users to modify almost any aspect of their videos, from subtle adjustments like adding accessories or background elements to significant changes such as altering outfits or transforming appearances. Meta’s Movie Gen, introduced in October, aims to rival tools like Runway’s Gen 3 Alpha and OpenAI’s Sora by producing custom videos and sounds, editing existing videos, and personalizing user images into unique videos. With its advanced capabilities in reasoning about object motion, subject-object interactions, and camera motion, Movie Gen positions itself as a state-of-the-art model in its category. The demonstration showcased impressive results with minimal distortion, though the true test will be in its real-world application. As text-to-video AI tools continue to evolve, Movie Gen will likely face intense competition in 2025, but its unique features in generating video and audio from user prompts and personalizing clips are expected to give it an edge.